Espaço B, by Eliane, emerged from a complex challenge, despite its apparent simplicity. The proposal was to connect Eliane’s existing showroom to a new adjacent space, overcoming a significant level difference between the two. The solution was to create a subtle access point within the setback of the original showroom, via a ramp integrated into a garden—a path of discovery that leads the visitor through a continuous circuit, connecting the spaces with walkways and stairs in a fluid route that flows through both environments.

The pre-existing building, a 1940s residence, had been completely stripped of its character after successive renovations, resulting in fragmented spaces with no formal coherence. We chose to remove all later additions and reveal the original construction in an almost archaeological gesture. This historical “shell” was maintained as a neutral and authentic backdrop for the products of the Eliane, Elizabeth, and Decortiles brands, which are periodically updated.

To enhance this approach of reclaiming and valuing the old, a large rear patio was created, and monumental porcelain brise-soleils were installed, reaching 7 meters in height. Composed of hundreds of angled pieces in colors reminiscent of a macaw, the brise envelops the entire structure, separating the annex—used for business—from the rest of the ensemble. Made using pieces from the Sílica collection, developed in collaboration between FGMF and Eliane, this architectural element explores the use of porcelain beyond floors and walls, showcasing its aesthetic and functional versatility.

The project is deeply permeated by gardens and landscaping, which frame the house and the patio. We also introduced exhibition volumes clad in the Risca line, which blend into the garden and existing architecture. Inside, the displays were designed as movable frames, offering flexibility in product curation without compromising the spatial reading of the original architecture.

Another highlight of the project is the elevated walkway that passes through the brise-soleils, crosses the garden, and leads to a rear staircase. This solution creates a sequential experience for the visitor, who can explore the spaces interactively: entering, walking through the area, ascending, observing the products from a different angle, crossing the walkway, and returning to the original showroom—completing a circular and inviting journey.

Espaço B was also conceived as an environment for events, enabling parties, product launches, and various activations. For this, slabs were removed, double-height ceilings were created, and multi-functional volumes were implemented, serving as a bar or DJ booth. One of these volumes projects over the central space, creating a theatrical effect similar to a box seat, giving a sense of monumentality to the final path. This area can transform into a dance floor or a photography space, adapting to the brand’s marketing and experiential needs.

As a result, the project re-signifies the original house—now stripped back and exposed in its essence—embraced by a new architectural and landscape gesture that bridges past and present. Espaço B is a multifunctional, flexible, and contemporary showroom, originally conceived as a temporary pop-up installation, but due to its successful outcome, it has become a permanent part of the Mohawk brands’ showroom, located on Avenida Brasil, in São Paulo.

Finally, it’s worth noting that the entire construction was completed in just 50 days, reinforcing its agile, experimental, and innovative character. A rapid yet lasting intervention that reflects the essence of context-sensitive architecture.